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This webcast is part of a four-part series; this is Part 1. This all-video webcast lays the groundwork as to why being an MTBA is not just providing another service, but a new way of doing business. In this webcast, you will learn what the MTBA role entails, learn to identify the differences between MTBA services, traditional services and consulting packages or niche services, why most typical objections to taking on this role are not valid, recognize that you should approach finding solutions your clients will support, and identify the major elements of the Business General Contractor model to help leverage your MTBA role.